The Easton Information Index is a portfolio of public firms in the industry segmented into a 9 box grid according to relative investment attractiveness.
The ratings were based on three degrees of positional attractiveness (forces that favor all competitors) and three degrees of performance (superiority over competitors concerning Key Sources of Comparative Advantage, or KSCA).
| Positional Rating |
ADVO, Inc. Ceridian Corporation Hollinger International Information Resources John H. Harland Company Journal Register Company Knight-Ridder, Inc. McClatchy Company, The Primedia, Inc. Reader's Digest Assoc, The R.H. Donnelley Corp. E.W. Scripps Company, The Valassis Communications |
| Low | |
| Performance Rating | |
| Low |
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