The Easton Media Index is a portfolio of public firms in the industry segmented into a 9 box grid according to relative investment attractiveness.
The ratings were based on three degrees of positional attractiveness (forces that favor all competitors) and three degrees of performance (superiority over competitors concerning Key Sources of Comparative Advantage, or KSCA).
| Positional Rating |
BT Group Citadel Cumulus Media Cox Radio Emmis Comm. France Telecom Koninklijke KPN Reading Intl. Regent Comm. Radio One Salem Comm. Sirius Satellite Westwood One XM Satellite Radio |
| Low | |
| Performance Rating | |
| Low |
« 2008 Easton Media Index Grid
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