The Easton Information Index is a portfolio of public firms in the industry segmented into a 9 box grid according to relative investment attractiveness.
The ratings were based on three degrees of positional attractiveness (forces that favor all competitors) and three degrees of performance (superiority over competitors concerning Key Sources of Comparative Advantage, or KSCA).
| Positional Rating |
Barra, Inc. Equifax Incorporated Meredith Corporation New York Times Co., The Penton Media, Inc. Track Data Corporation United Business Media plc |
| Medium | |
| Performance Rating | |
| Low |
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