The Easton Media Index is a portfolio of public firms in the industry segmented into a 9 box grid according to relative investment attractiveness.
The ratings were based on three degrees of positional attractiveness (forces that favor all competitors) and three degrees of performance (superiority over competitors concerning Key Sources of Comparative Advantage, or KSCA).
| Positional Rating |
Dentsu ACME Comm CBS Central Eur. Media Crown Media Fisher Comm. Gray Television Havas Hollywood Media Interpublic Group 4 Kids Entertain. Lamar Advertising Lions Gate Martha Stewart Naspers Outdoor Channel Peace Arch Playboy Source Interlink LIN TV Time Warner |
| Medium | |
| Performance Rating | |
| Low |
« 2010 Easton Media Index Grid
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