Easton Media Index
The Easton Media Index is a portfolio of public firms in the industry segmented into a 9 box grid according to relative investment attractiveness.
The ratings were based on three degrees of positional attractiveness (forces that favor all competitors) and three degrees of performance (superiority over competitors concerning Key Sources of Comparative Advantage, or KSCA).
Daktronics
Walt Disney
Harte-Hanks
Hearst-Argyle TV
i-CABLE Comm.
New Frontier Media
Publicis
Sinclair Broadcast
ValueClick
WPP Group