The Easton Information Index is a portfolio of public firms in the industry segmented into a 9 box grid according to relative investment attractiveness.
The ratings were based on three degrees of positional attractiveness (forces that favor all competitors) and three degrees of performance (superiority over competitors concerning Key Sources of Comparative Advantage, or KSCA).
| Positional Rating |
Administaff, Inc. Corillian Corporation ChoicePoint Inc. CoStar Group, Inc. Fidelity National Informa Getty Images, Inc. Harris Interactive Inc. Intuit Inc. NetRatings, Inc. Paychex, Inc. Catalina Marketing Corp. Pearson Plc. (ADR) Tibco Software, Inc. Taylor Nelson Sofres plc Tribune Company Yahoo! Inc. |
| Medium | |
| Performance Rating | |
| High |
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