The Easton Media Index is a portfolio of public firms in the industry segmented into a 9 box grid according to relative investment attractiveness.
The ratings were based on three degrees of positional attractiveness (forces that favor all competitors) and three degrees of performance (superiority over competitors concerning Key Sources of Comparative Advantage, or KSCA).
| Positional Rating |
British Sky NTT DoCoMo Netflix NDS Group Shaw Comm. Telenor ASA Supo Televisa |
| Medium | |
| Performance Rating | |
| High |
« 2010 Easton Media Index Grid
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