The Easton Media Index is a portfolio of public firms in the industry segmented into a 9 box grid according to relative investment attractiveness.
The ratings were based on three degrees of positional attractiveness (forces that favor all competitors) and three degrees of performance (superiority over competitors concerning Key Sources of Comparative Advantage, or KSCA).
| Positional Rating |
America Movil China Mobile |
| High | |
| Performance Rating | |
| High |
« 2008 Easton Media Index Grid
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