Gordon Canning, a Vice President of Easton Consultants, Inc. concentrates in assisting clients in the areas of strategy—the development of strategies for the improvement of the client’s competitive position and marketing—developing ways to improve the client’s position in the marketplace.
In recent years, Mr. Canning worked with clients to develop and implement competitive positioning strategies. This strategy development is aimed at the creation of innovative business approaches. The implementation programs integrate a range of marketing and sales functions, organizational changes, and operational shifts to assure that a sound strategy does not fail because of poor execution.
An important part of Mr. Canning’s experience is in the areas of electronic commerce and information businesses. For example, recent assignments have included:
- For a major distributor of equipment and parts for the telephone, cable and computer networking market, he developed a comprehensive material management outsourcing strategy.
- For a principal provider of marketing information services, he conducted a wide-ranging study of strategy opportunity covering areas of geodemographic household and retail data summaries and the value added business that can be created from these summaries.
For many years, Mr. Canning was a Senior Vice President of Hayes/Hill, Inc., the predecessor firm to Easton, and for eight years prior to joining Easton, he was a Vice President with Cresap, a general management consulting firm. He has an undergraduate degree from Williams College and a Master’s degree in Mechanical Engineering from Northwestern University. He is a frequent contributor of articles on marketing and strategy subjects.
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